Digital Content Marketing Intern
For four months, I learned from Jim Kadingo who is the agency owner of Level Up Consulting. I engaged in digital content marketing for one of his clients Kacy Small and his Shake School Lacrosse program. This was a remote digital marketing internship located in the greater Philadelphia region.​
Title: Digital Content Marketing Intern
Date: Jan 2025-April 2025
Client: Kacy Small Shake School Lacrosse
Role: Media content creator
Ask: Generate digital content that can be shared through social media platforms and emails to advertise Shake School Lacrosse in order to gain new customers
Through the direction of Jim Kadingo, I had the opportunity to create content for one of his clients Kacy Small. Kacy owns and runs his own online lacrosse training program called Shake School and helps lacrosse players be recruited for D1 colleges around the country.
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As an intern, I learned how to generate content that is used for social media posts and funnels that feed into client relationship management systems specifically for Kacy Small’s Shake School Lacrosse program. These systems created automations that help drive new customers to Shake School. I engaged in copywriting, grammatical editing, and content creation.
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The campaign that I was assigned to create content for was Kacy's three day lesson challenge that was free to new customers. The goal of this campaign was to attract new customers to Shake School's online lacrosse program and allow access to three free workouts to entice them to pay for the full program.
Instagram Stories
Video Content
Free Lesson Email Campaign
For the free lesson email campaign, I wrote ten separate emails that would be sent to potential new customers that signed up to receive Shake School updates. I wrote an email for each lesson included in the free trial, as well as limited time discount reminders and lacrosse pro tips. These emails were sent consecutively after one another for ten days.
Email Subject Lines
Email #1: Day 1 of Shake School Lessons
Email #2: Welcome to Day 2!
Email #3: Day 3: Let's do this
Email #4: Transform Your Lacrosse Game with Kacy’s 12 Month Training Program – Limited Time Discount!
Email #5: Last Chance to join Shake School Online and unlock your full potential
Email #6: Pro Tip - Choke Up on the Stick
Email #7: Master the Art of Dodging with This Pro Tip
Email #8: The Key to Winning Matchups: “Slide Them and Leave Them”
Email #9: Start Your Free Trial Today – No Risk, Just Results!
Email #10: Last Chance to Start Your Free Trial!
See example of email #3 below
